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Consumer Education Specialist, FTC
Searching online for products to enhance your looks or health will yield tons of results — especially ads. As you look through those results, pay close attention to the product claims and sales offers. Some marketers mislead people about what their product does, who uses it, and how much it’ll cost you.
For instance, a group operating as Tarr, Inc. settled FTC allegations that it ran a deceptive internet marketing campaign to sell weight-loss, muscle-building and wrinkle-reducing products. The FTC says Tarr used phony news stories and magazine reports, phony celebrity endorsements and customer testimonials, false claims, and sham "free trials" to sell the products. People agreed to pay the shipping costs for the trials, but Tarr allegedly didn’t make it clear that it would charge consumers for the trials and automatically enroll them in a subscription program unless they cancelled within a couple of weeks. In all, consumers paid about $180 million over five years for products that the FTC claims Tarr sold through deceptive marketing.
Avoid getting scammed by deceptive product offers:
Tell the FTC if you experience a deceptive product offer